Host Parker Plaisted interviews Elisabeth Edelman from Golden Word. Elisabeth talks about the media relations work she has done for Ledbury and Hardywood Park Craft Brewery with details on how she pursued those opportunities.

Elisabeth Edelman

Elisabeth Edelman (guest) and Parker Plaisted (host)

Guest
Elisabeth Edelman

Founder at Golden Word.
Golden Word is a public relations and communications agency in Richmond, Virginia. The agency works with entrepreneurs who have built best-in-class companies focused on clothing, leather goods, food, and beverages.

Episode Summary
Elisabeth shares her insights on working with journalists, editors and producers to pitch stories that feature her clients. She also explains how essentialism helps her focus on her highest point of contribution.

Company Website
https://www.goldenword.co

Golden Word on Social Media
https://www.instagram.com/goldenwordco
https://www.linkedin.com/company/golden-word
https://www.facebook.com/goldenwordco/
https://twitter.com/goldenwordco

Host Parker Plaisted interviews Dionne Kumpe from Elevation. Dionne talks about advertising strategy and shares her insights from more than 20 years of agency work.

Dionne Kumpe

Dionne Kumpe (guest) and Parker Plaisted (host)

Guest
Dionne Kumpe

Senior Account Manager at Elevation.
Elevation is an integrated marketing agency in Richmond, Virginia, dedicated to elevating brands through creative and strategic excellence.

Episode Summary
Dionne shares her insights from more than 20 years of agency work solving strategic branding and marketing challenges. Dionne explains the work that goes into advertising strategy, describes examples from projects she has worked on, and provides advice for people who want to work at a branding or advertising agency.

Company Website
http://www.elevationadvertising.com

Elevation on Social Media
https://www.instagram.com/elevationadvertising/
https://www.linkedin.com/company/elevation_4
https://twitter.com/elevationbrand
https://www.facebook.com/ElevationAdvertising

Host Parker Plaisted shares highlights from the thirteen interviews in Season 1 of this podcast. This episode is the last episode of Season 1. Season 2 will begin on March 4, 2019.

Parker Plaisted

Parker Plaisted (host)

Host
Parker Plaisted

Agency Work Podcast

Episode Summary
Parker reviews all 13 interviews from Season 1, and shares highlights from the conversations.

Agency Work on Social Media
https://www.instagram.com/agencyworkpodcast

Host Parker Plaisted interviews Kelly Vance from VANCE. Kelly talks about her work in public relations and shares examples that illustrate the importance of having an authentic story and consistently delivering the customer experience.

Kelly Vance

Kelly Vance (guest) and Parker Plaisted (host)

Guest

Kelly Vance

Principal and “Story Chaser” at VANCE.
Communications strategist Kelly Vance has nearly 20 years of experience leading integrated media programs for an array of brands, from local start-ups to Fortune 500 companies. Kelly thinks like a journalist to discover her clients’ authentic stories and deliver those stories through brand journalism, video storytelling, digital marketing, media relations and influencer campaigns.

Episode Summary
Kelly talks about getting the authentic story from her clients and the value of consistently meeting customer expectations. Kelly also explains the shift in PR from media relations to integrated communication plans using paid, earned, shared, and owned media (The PESO Model).

Company Website
http://www.vanceagency.com

VANCE on Social Media
https://www.instagram.com/vanceagency
https://twitter.com/kelly_pr
https://www.facebook.com/vanceagency

Gini Dietrich’s PESO Model for Paid, Earned, Shared and Owned Media
https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/

Host Parker Plaisted interviews Samantha Platania from the Richmond AMA chapter. Samantha talks about the events and programs offered by the Richmond AMA chapter and her role as the Director of Collegiate Relations on the Richmond AMA Board.

Samantha Platania

Samantha Platania (guest) and Parker Plaisted (host)

Guest

Samantha Platania

Director of Collegiate Relations on the Richmond AMA Board.
Student membership in the American Marketing Association (AMA) and affiliation with an AMA collegiate chapter offers many benefits to students including career resources, platforms for professional development and experiential learning, participation in chapter events, leadership development, and participation in AMA competitions.

Episode Summary
Samantha explains her role as the Director of Collegiate Relations for the Richmond chapter of the American Marketing Association (AMA) and the benefits of membership in the AMA.

Richmond AMA Website
https://amarichmond.org

AMA Website
https://www.ama.org

Richmond AMA chapter on Social Media
https://twitter.com/AMARichmond
https://www.facebook.com/AMARichmond
https://www.linkedin.com/company/ama-richmond

Host Parker Plaisted interviews Joe Woolf from Woolf Photography. Joe talks about his education at RIT, food photography, and benefits from his membership in the ASMP.

Joe Woolf

Joe Woolf (guest) and Parker Plaisted (host)

Guest

Joe Woolf

Photographer at Woolf Photography
Joe is a professional photographer who works with creative agencies as a freelance contributor on advertising campaigns. Joe has a BFA degree in Photographic Illustration from the Rochester Institute of Technology and has been working in advertising photography for 17 years.

Episode Summary
Joe talks about the insights he gained from his education on the science and art of photography at RIT, describes examples of work he has done for advertising agencies, and explains the benefits of assisting other professional photographers.

Company Website and Portfolio
http://www.woolf-photography.com

Woolf Photography on Social Media
https://www.facebook.com/WoolfPhotographyLLC

Host Parker Plaisted interviews Claire Cederholm from Profiles Placement Services. Claire provides advice on applying for jobs and preparing for interviews for people seeking creative roles within Fortune 500 companies.

Claire Cederholm

Claire Cederholm (guest) and Parker Plaisted (host)

Guest

Claire Cederholm

Talent Acquisition Manager at Profiles.
Since 1998, Profiles has been placing people in Creative, Marketing and Interactive departments nationwide at Fortune 500 companies, leading global creative and advertising firms, and premium brands.

Episode Summary
Claire shares her insight from working with creative professionals to place them at Fortune 500 companies. Claire offers specific advice about resumes, portfolios and interview preparation.

Company Website
https://www.careerprofiles.com

Profiles Placement Services on Social Media
https://www.facebook.com/careerprofiles
https://twitter.com/careerprofiles
https://www.instagram.com/careerprofiles
https://www.linkedin.com/company/profiles

Host Parker Plaisted interviews Kevin Flores from CapTech. Kevin talks about his role in customer experience design within an IT consulting company and describes examples from his work.

Kevin Flores

Kevin “Rock Star” Flores (guest) and Parker Plaisted (host)

Guest

Kevin Flores

Creative Director at CapTech.
CapTech delivers transformation, customer engagement, data & analytics and custom IT solutions for some of the country’s largest private companies, public companies and government agencies. (Source: https://www.linkedin.com/company/captech-ventures)

Episode Summary
Kevin, who has a background in graphic design, talks about customer experience design, the trend in IT companies hiring creative people, and a really cool augmented reality project.

Company Website
https://www.captechconsulting.com

CapTech on Social Media
https://www.facebook.com/CapTechCareers
https://www.instagram.com/lifeatcaptech
https://twitter.com/CapTechListens
https://www.youtube.com/user/CapTechConsulting

Host Parker Plaisted interviews Heather Winkle from Capital One. Heather talks about user experience design and describes examples from her work.

Heather Winkle

Heather Winkle (guest) and Parker Plaisted (host)

Guest

Heather Winkle

Vice President of Design at Capital One.
Capital One Financial Corporation is a diversified banking company focused primarily on consumer and commercial lending and deposit origination. Its principal business segments are Local Banking and National Lending. (Source: https://www.linkedin.com/company/capital-one)

Episode Summary
Heather Winkle shares her insight on user experience design based on her work experience at Capital One, Apple, Adobe, eBay, Yahoo, Intuit and Netscape. Heather also explains how she has used the knowledge and skills she gained from her BFA degree in Industrial Design and MBA degree.

Company Website
https://www.capitalone.com

Capital One on Social Media
https://www.linkedin.com/company/capital-one
https://www.instagram.com/capitalone
https://www.facebook.com/capitalone
https://twitter.com/capitalone

Heather Winkle’s presentation at Creative Mornings Richmond

Host Parker Plaisted interviews Heather Garrett Flores and Brian Bartusiak from Parkwood Creative. Heather and Brian talk about media production projects and skills producers need. They also share advice on how to get started in media production.

Heather Garrett Flores and Brian Bartusiak

Brian Bartusiak (guest), Heather Garrett Flores (guest), and Parker Plaisted (host)

Guests

Heather Garrett Flores

Executive Producer at Parkwood Creative.

Brian Bartusiak

Producer and Director at Parkwood Creative.
Parkwood Creative is a media production company offering pre-production, production and post-production services on a wide variety of media projects for clients.

Episode Summary
Heather and Brian explain how they staff their media projects through their network of talented contributors, give examples of recent projects for clients, and provide advice for people who want to work in media production.

Company Website
http://www.parkwoodcreative.com

Parkwood Creative on Social Media
https://www.facebook.com/parkwoodcreative
https://www.instagram.com/parkwoodcreative