Host Parker Plaisted interviews Cabell Harris from WORK Labs. Cabell talks about the 5-Step process he has taught at the VCU Brandcenter for developing brand campaigns.
Owner and Creative Director at WORK Labs.
WORK Labs is a creative branding agency located in Richmond, Virginia, which has delivered award-winning creative for a wide range of clients and agencies.
Insights from Cabell
The 5-Step Process
The Target: Who are we talking to?
The Strategy: What do we say?
The Creative: How do we say it?
The Media: Where do we say it?
The Research: Was it effective?