Cabell Harris < Episode S1E04

September 24, 2018

Host Parker Plaisted interviews Cabell Harris from WORK Labs. Cabell talks about the 5-Step process he has taught at the VCU Brandcenter for developing brand campaigns.

Cabell Harris

Cabell Harris (guest) and Parker Plaisted (host)


Cabell Harris

Owner and Creative Director at WORK Labs.
WORK Labs is a creative branding agency located in Richmond, Virginia, which has delivered award-winning creative for a wide range of clients and agencies.

Insights from Cabell
The 5-Step Process
The Target: Who are we talking to?
The Strategy: What do we say?
The Creative: How do we say it?
The Media: Where do we say it?
The Research: Was it effective?

Company Website

WORK Labs on Social Media

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