Host Parker Plaisted shares highlights from the thirteen interviews in Season 1 of this podcast. This episode is the last episode of Season 1. Season 2 will begin on March 4, 2019.

Parker Plaisted

Parker Plaisted (host)

Host
Parker Plaisted

Agency Work Podcast

Episode Summary
Parker reviews all 13 interviews from Season 1, and shares highlights from the conversations.

Agency Work on Social Media
https://www.instagram.com/agencyworkpodcast

Host Parker Plaisted interviews Kelly Vance from VANCE. Kelly talks about her work in public relations and shares examples that illustrate the importance of having an authentic story and consistently delivering the customer experience.

Kelly Vance

Kelly Vance (guest) and Parker Plaisted (host)

Guest

Kelly Vance

Principal and “Story Chaser” at VANCE.
Communications strategist Kelly Vance has nearly 20 years of experience leading integrated media programs for an array of brands, from local start-ups to Fortune 500 companies. Kelly thinks like a journalist to discover her clients’ authentic stories and deliver those stories through brand journalism, video storytelling, digital marketing, media relations and influencer campaigns.

Episode Summary
Kelly talks about getting the authentic story from her clients and the value of consistently meeting customer expectations. Kelly also explains the shift in PR from media relations to integrated communication plans using paid, earned, shared, and owned media (The PESO Model).

Company Website
http://www.vanceagency.com

VANCE on Social Media
https://www.instagram.com/vanceagency
https://twitter.com/kelly_pr
https://www.facebook.com/vanceagency

Gini Dietrich’s PESO Model for Paid, Earned, Shared and Owned Media
https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/

Host Parker Plaisted interviews Samantha Platania from the Richmond AMA chapter. Samantha talks about the events and programs offered by the Richmond AMA chapter and her role as the Director of Collegiate Relations on the Richmond AMA Board.

Samantha Platania

Samantha Platania (guest) and Parker Plaisted (host)

Guest

Samantha Platania

Director of Collegiate Relations on the Richmond AMA Board.
Student membership in the American Marketing Association (AMA) and affiliation with an AMA collegiate chapter offers many benefits to students including career resources, platforms for professional development and experiential learning, participation in chapter events, leadership development, and participation in AMA competitions.

Episode Summary
Samantha explains her role as the Director of Collegiate Relations for the Richmond chapter of the American Marketing Association (AMA) and the benefits of membership in the AMA.

Richmond AMA Website
https://amarichmond.org

AMA Website
https://www.ama.org

Richmond AMA chapter on Social Media
https://twitter.com/AMARichmond
https://www.facebook.com/AMARichmond
https://www.linkedin.com/company/ama-richmond

Host Parker Plaisted interviews Joe Woolf from Woolf Photography. Joe talks about his education at RIT, food photography, and benefits from his membership in the ASMP.

Joe Woolf

Joe Woolf (guest) and Parker Plaisted (host)

Guest

Joe Woolf

Photographer at Woolf Photography
Joe is a professional photographer who works with creative agencies as a freelance contributor on advertising campaigns. Joe has a BFA degree in Photographic Illustration from the Rochester Institute of Technology and has been working in advertising photography for 17 years.

Episode Summary
Joe talks about the insights he gained from his education on the science and art of photography at RIT, describes examples of work he has done for advertising agencies, and explains the benefits of assisting other professional photographers.

Company Website and Portfolio
http://www.woolf-photography.com

Woolf Photography on Social Media
https://www.facebook.com/WoolfPhotographyLLC

Host Parker Plaisted interviews Claire Cederholm from Profiles Placement Services. Claire provides advice on applying for jobs and preparing for interviews for people seeking creative roles within Fortune 500 companies.

Claire Cederholm

Claire Cederholm (guest) and Parker Plaisted (host)

Guest

Claire Cederholm

Talent Acquisition Manager at Profiles.
Since 1998, Profiles has been placing people in Creative, Marketing and Interactive departments nationwide at Fortune 500 companies, leading global creative and advertising firms, and premium brands.

Episode Summary
Claire shares her insight from working with creative professionals to place them at Fortune 500 companies. Claire offers specific advice about resumes, portfolios and interview preparation.

Company Website
https://www.careerprofiles.com

Profiles Placement Services on Social Media
https://www.facebook.com/careerprofiles
https://twitter.com/careerprofiles
https://www.instagram.com/careerprofiles
https://www.linkedin.com/company/profiles

Host Parker Plaisted interviews Kevin Flores from CapTech. Kevin talks about his role in customer experience design within an IT consulting company and describes examples from his work.

Kevin Flores

Kevin “Rock Star” Flores (guest) and Parker Plaisted (host)

Guest

Kevin Flores

Creative Director at CapTech.
CapTech delivers transformation, customer engagement, data & analytics and custom IT solutions for some of the country’s largest private companies, public companies and government agencies. (Source: https://www.linkedin.com/company/captech-ventures)

Episode Summary
Kevin, who has a background in graphic design, talks about customer experience design, the trend in IT companies hiring creative people, and a really cool augmented reality project.

Company Website
https://www.captechconsulting.com

CapTech on Social Media
https://www.facebook.com/CapTechCareers
https://www.instagram.com/lifeatcaptech
https://twitter.com/CapTechListens
https://www.youtube.com/user/CapTechConsulting

Host Parker Plaisted interviews Heather Winkle from Capital One. Heather talks about user experience design and describes examples from her work.

Heather Winkle

Heather Winkle (guest) and Parker Plaisted (host)

Guest

Heather Winkle

Vice President of Design at Capital One.
Capital One Financial Corporation is a diversified banking company focused primarily on consumer and commercial lending and deposit origination. Its principal business segments are Local Banking and National Lending. (Source: https://www.linkedin.com/company/capital-one)

Episode Summary
Heather Winkle shares her insight on user experience design based on her work experience at Capital One, Apple, Adobe, eBay, Yahoo, Intuit and Netscape. Heather also explains how she has used the knowledge and skills she gained from her BFA degree in Industrial Design and MBA degree.

Company Website
https://www.capitalone.com

Capital One on Social Media
https://www.linkedin.com/company/capital-one
https://www.instagram.com/capitalone
https://www.facebook.com/capitalone
https://twitter.com/capitalone

Heather Winkle’s presentation at Creative Mornings Richmond

Host Parker Plaisted interviews Heather Garrett Flores and Brian Bartusiak from Parkwood Creative. Heather and Brian talk about media production projects and skills producers need. They also share advice on how to get started in media production.

Heather Garrett Flores and Brian Bartusiak

Brian Bartusiak (guest), Heather Garrett Flores (guest), and Parker Plaisted (host)

Guests

Heather Garrett Flores

Executive Producer at Parkwood Creative.

Brian Bartusiak

Producer and Director at Parkwood Creative.
Parkwood Creative is a media production company offering pre-production, production and post-production services on a wide variety of media projects for clients.

Episode Summary
Heather and Brian explain how they staff their media projects through their network of talented contributors, give examples of recent projects for clients, and provide advice for people who want to work in media production.

Company Website
http://www.parkwoodcreative.com

Parkwood Creative on Social Media
https://www.facebook.com/parkwoodcreative
https://www.instagram.com/parkwoodcreative

Host Parker Plaisted interviews Paul Schmidt from Paul Schmidt Voiceover. Paul gives advice on voiceover acting and talks about his experience in stage acting, radio broadcasting, and stand-up comedy.

Paul Schmidt

Paul Schmidt (guest) and Parker Plaisted (host)

Guest

Paul Schmidt

Voiceover artist at Paul Schmidt Voiceover.
Paul is a professional voiceover actor who delivers a warm, friendly male voice for commercials, narrations: e-learning and medical, videos: corporate, explainer, and web, telephone systems: IVR and message-on-hold, presentations, conferences, events, film: documentary and feature, and more.

Episode Summary
Paul gives us insight on his professional background in stage acting, radio broadcasting, and stand-up comedy, and explains how the training from those experiences enables him to deliver professional voiceover performances now for his clients.

Company Website
https://paulschmidtvoice.com

Paul Schmidt Voiceover on Social Media
https://www.linkedin.com/in/paulschmidtrva
https://twitter.com/PaulSchmidtVO
https://www.instagram.com/paulschmidtvo/
https://www.youtube.com/channel/

Commercial Demo

Host Parker Plaisted interviews Desiree Davis from the Advertising Club of Richmond. Desiree talks about the mission of the Advertising Club of Richmond and the mentorship program for students and young professionals.

Desiree Davis

Desiree Davis (guest) and Parker Plaisted (host)

Guest

Desiree Davis

Mentorship Chair at the Advertising Club of Richmond.
The Advertising Club of Richmond is a professional organization for people working in creative roles at local companies and as freelancers. The club raises funds for scholarships, hosts networking events and organizes educational presentations to support the creative community in Richmond.

Episode Summary
The Advertising Club of Richmond offers a mentorship program each year where students and young professionals are paired one-on-one with an industry professional in Richmond as their mentor. The mentorship program consists of networking events, lectures, agency tours and an agency-focused project.

Website
https://richmondadclub.com

Advertising Club of Richmond on Social Media
https://www.facebook.com/richmondadclub
https://www.instagram.com/richmondadclub